Emma is the slicker app, with automatic bank feeds, strong subscription detection and a free tier that connects two accounts. The Income Tracker is free with no tiers, never asks for a bank login, and imports CSV files for nothing, which Emma only allows on its £9.99-a-month Pro plan and above. Pick on that trade.
| The Income Tracker | Emma | |
|---|---|---|
| Price | Free. No tiers, no trial clock. | Free tier; Plus £4.99, Pro £9.99, Ultimate £14.99 a month (about 30% less paid yearly) |
| Bank connection | None needed. Import a CSV you download yourself; open banking is opt-in and off by default. | Built around open banking. Free tier connects 2 accounts, Plus 4, Pro and Ultimate unlimited. |
| Manual entry and CSV import | Yes, free. CSV, OFX, QIF and pasted text. | Offline accounts, manual transactions and CSV import only on Pro and Ultimate. |
| Where your data lives | In your browser on your device. Optional sign-in to sync. | On Emma's servers, pulled from your banks. |
| Platforms | Web, installable on phone and desktop. iOS app in development. | iOS, Android; web app in beta for paying customers. |
| Subscription and bill detection | Recurring payments detected on import and seeded into the next month. | Yes, one of its strengths. |
| Categorisation | Rules that remember each merchant; built-in rules for common cases; optional AI for the leftovers. | Automatic from the feed, custom categories on paid tiers. |
Automation. Connect your banks and Emma does the collecting, the categorising and the nagging about bills. Its subscription detection is good and its interface is among the best in the category. If you are happy with open banking and you would rather never export a file, that is a real advantage and we will not pretend otherwise.
Control and cost. There is no bank connection to grant, break or renew. You download a CSV once a month, drop it in, and the app does the rest: duplicates skipped, transfers skipped, merchants remembered. It is free for everyone rather than free up to a limit, and the one feature Emma charges Pro prices for, importing your own files, is the default way in.
You do not need to export anything from Emma. Download a CSV from each bank you had connected, import them, and categorise once. Emma's own CSV export is a paid feature, so the bank route is usually simpler anyway.
Facts on this page were last checked on 8 September 2026 against:
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